There’s more to infographic design than what you think. It’s not merely good for creating some colorful illustrations and images to accompany the emails or other promotional materials you send. It is also excellent and highly effective at search engine optimization (SEO).
How effective is it for SEO?
Infographic design is all about images. You may be wondering what sort of effect an image can have on SEO. Well, the truth is images and videos (and every other known and unknown graphic) helps massively in optimizing sites for search engines.
The effectiveness of infographics lies in how they convey content. Any SEO tool aims to grab customers’ attention. Infographics are the best at capturing people’s attention. Furthermore, they are highly sharable. These two traits already show why they are the best for SEO.
Create exciting content
Infographic design is worth turning to when you wish to create exciting content. In fact, you can even take the most boring content you know and make it the most exciting with by filling it with enough infographics.
What is more, it’s perfect for creating content that your target audience digests easily.
The human brain is capable of processing visual content 60,000 times faster than text. Pairing that information with an infographic makes it possible for people to retain 65 percent of whatever they read or saw for the next three days.
Provide customers with helpful information
By nature, infographics contain helpful, useful and relevant information. In other words, they contain everything customers want. It’s interesting that 90 percent of consumers prefer custom content, which they consider more helpful to their causes.
Sixty percent of all customers will decide to buy a product or service they just read about or saw on your site. If the product’s description, uses, or benefits come with infographics, they will pay for it faster than you can say SEO.
Future of content marketing
Content marketing is a dynamic field. It’s constantly evolving and embracing new ideas. It has embraced infographic design, which is its future. At least, 78 percent of all CMOs have already arrived at this conclusion.
Infographic designers help to create visual content.
Visual content is central to the success and continued effectiveness of content marketing.
Increased connection between clients and brands
Lastly, infographic design is one of the best tools for increasing connection between brands and their customers. They do this by making it easier for consumers to connect with the brand more emotionally.
Learn more from Moon Man about the effectiveness of infographic design in SEO strategies.